A giant interactive sign, which engages with fans who post to social media using #GREYCUP.
WXM constructed a giant 7ft x 50ft interactive LED sign which could react to fan tweets in real-time.
User Interface Software
Consumers were invited to tweet their messages of support using #GREYCUP along with their team’s colours e.g. #ARGOSBLUE.
A software program designed by WXM detected these hashtags, signalling the sign to glow in coinciding CFL team colours.
Over the period of a month, thousands of pictures and tweets were posted, helping Canadians share their passion for the game.