MAZDA - 4D AUTOSHOW EXPERIENCE

The Project

A custom sensory journey, adding a 4th dimension to an existing VR experience.

Custom Fabrication

WXM created a custom wind and heating system to be implemented in Mazda's 3D convertible experience. 

 

When the video showed the convertible roof opening, heat lamps came on to give participants the experience of sunny California heat. When the video showed the car moving, fans came on to simulate the feeling of wind rushing through their hair.

User Interface Software

WXM developed a time sequence to control the user experience. The wind and heating systems were timed to coincide with the video sequence of the convertible roof opening and the starting and stopping of the car.