REEL CANADA #OURFILMS ACTIVATION

The Project

Custom projection structures featuring films in the locations in which they were shot.

Custom Fabrication

WXM custom built 10ft x 15ft and 6ft x 10ft projection screen structures with custom manufactured red illuminated letters, to tour from coast to coast.

In celebration of Canada150, the screens projected famous, locally filmed movies in the exact locations in which they were shot.

 

Locations were sourced by WXM with permit approval in multiple locations across Toronto, Montreal, Quebec, Halifax and Vancouver.