TANGERINE - TOUCHSCREEN GAME

The Project

A giant touch-enabled card game to drive engagement and awareness of a new credit card.

Custom Fabrication

WXM custom developed a giant 40ft X 10ft all-weather, digital display using a laser system to make the screen touch-sensitive.

User Interface Software

A LiDAR system was used to detect trigger points on screen and flip the card selections to reveal matching pairs. Each new selection changed the position of the cards so that no two would be the same.

 

To coincide, WXM built an online version. Shared through social media, this allowed consumers to select two of eight cards to win. Codes were issued to winning selections.

 

Overall, 650 games were played on-site with135 winners and 121,000 games played online in just 8 hours with 22,700 shares.