ROGERS CUP - GIANT LOTTERY BALL

The Project

A unique tennis inspired game experience to increase ticket sales for Tennis Canada and Rogers Cup.

Custom Fabrication

This custom made, 6ft hand blown sphere was mounted on a maneuverable base for easy transportation. A custom designed, motorized actuator was housed within the base to jumble the balls.

User Interface Software

WXM created a program which prompted participants to input a phone number associated with their Rogers account into a tablet.

 

The system would confirm the participant was an existing Rogers customer, triggering a ball to be dispensed with a number corresponding to a prize. New customer details were captured for the marketing database.

The activation achieved over a thousand interactions per day, over the course of the campaign.