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The Project
A unique tennis inspired game experience to increase ticket sales for Tennis Canada and Rogers Cup.
Custom Fabrication
This custom made, 6ft hand blown sphere was mounted on a maneuverable base for easy transportation. A custom designed, motorized actuator was housed within the base to jumble the balls.
User Interface Software
WXM created a program which prompted participants to input a phone number associated with their Rogers account into a tablet.
The system would confirm the participant was an existing Rogers customer, triggering a ball to be dispensed with a number corresponding to a prize. New customer details were captured for the marketing database.
The activation achieved over a thousand interactions per day, over the course of the campaign.
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