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The Project

A giant interactive screen allowing fans to virtually lineup for a new smartphone.

Custom Fabrication

WXM planned and custom built three large digital screens and one giant 80ft LED all-weather interactive screen.

User Interface Software

WXM designed a microsite for contestants to get in line virtually, by uploading their picture, selecting an avatar and using #S6Lineup.


A software search tool was developed for Twitter, Instagram and Facebook. Posts using #S6Lineup and were awarded points that moved them further up the virtual line.

WXM also designed software to allow the avatars to react to their environment. When music played they danced, when it rained, they raised umbrellas and overnight they slept in sleeping bags.

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